A dealer sends one line: “What does the P25 cost?” What comes back is not a price list but three questions. It looks evasive. It is the point where three different businesses separate — all of them selling the same unit.

The price belongs to the order, not to the unit

A power station has no unit price. It has a price for a configuration, at a voltage, in a quantity. So any answer worth reading needs three inputs:

  • Configuration — which unit, or which combination, you intend to carry
  • Voltage — 230 V single phase, or 400 V three phase from three units in parallel
  • Quantity — per model, per series, or per order

Missing any of the three, the reply is either wrong or a placeholder. Both cost more time later than the question costs now.

Route one: standard programme

You carry the existing configurations under our brand. It is the fastest route — documentation, naming and packaging already exist, nothing has to be set up. It is also the route with the least differentiation: what sits on your shelf is two clicks away on a competitor's.

Route two: own brand with adaptation

Logo printing, different equipment, your own packaging. The unit stays technically the same but appears under your brand. The work sits almost entirely next to the device: packaging, naming, documentation. And with it comes a question that has to be settled before the first order — who carries responsibility for the documents? Putting your label on a manual makes you responsible for its content, not for its origin.

This is not a purchase order. It is a project with a device at the end.

Route three: OEM project

A configuration that does not exist in the programme yet. This is where development starts: tooling, sample phase, and a commitment that is only possible after review. Treat it as a project with milestones — not as an order to chase.

The honest answer to “when will you deliver?” is, in this case: after sample approval, not before. Any other answer would be a guess.

The fourth route most people miss

Many dealers do not sell the bare unit; they sell the base configuration plus their own accessories and their own packaging. Technically low-risk, because the unit is unchanged — yet distinguishable in the market, because the customer holds your accessory, your bag, your manual.

For building a range, this is often the most viable route: the speed of route one with part of the differentiation of route two.

Width is not automatically strength

Three configurations a sales team can explain, train on and document. With ten, the wrong unit gets sold more often than the wrong unit gets shipped — and both cost the same trust.

Before quantities are discussed, the more useful question is which segment is actually being served: site power for trades, events, municipalities, or backup for fire services and civil protection. That decision drives accessories, documentation and the language of the paperwork — not the price.

What should come first

Not “what does a P25 cost”, but three lines: segment, voltage, quantity. That produces an answer with feasibility, required tooling and lead time — instead of a price list that is out of date three weeks later.

Engineered in Germany, built in the plant that also builds for other brands. The five points worth settling before an inquiry are on the wholesale page.