What a warehouse answers and what a factory answers

Ask for forty units and a dealer answers with a price break. A factory answers with a question: which tooling stands behind that number.

Both answers are correct; they are about different things. The price break describes what is on the shelf. The question describes what has to be built before anything can be on the shelf. Confuse the two and you get a price that is no longer valid three months later.

Three things that move together

Tooling, batch size and lead time are not three line items; they are one. If a configuration needs a different housing, a different panel or a different outlet arrangement, the quantity stops being a pricing figure and becomes a capital figure — and the lead time follows the tooling, not the warehouse.

That is why the honest answer to "how many" is often another question. Not to dodge, but because the number alone cannot be decided: forty units of a standard model and forty units with a changed outlet configuration are two different jobs.

What does not change is the unit itself. A 2.7 kWh unit weighs 29 kg and carries 2,500 W continuously, 5,000 W briefly — those figures do not move with order size. What moves is the route to them.

What a factory needs from a buyer

  • Reference quantity. Per model, per series or per order — without it the number is not comparable.
  • Configuration. Voltage, outlet fit-out, housing variant. A change to any of the three shifts the whole job.
  • Date. A season start and a twelve-month rollout are two different orders, even at the same quantity.

Bring those three sentences and you get an answer you can plan with. Bring only a number and you get a price break — one that applies to whatever happens to be on the shelf.

Why we do not sell to end users

HITAMA supplies industrial mobile storage to trade partners, to rental fleets and to installation contractors. Distribution runs through partners, not direct sales to end users.

That is not a marketing line, it is a condition of the channel. A partner competing against its own supplier has no reason to build that supplier's brand. So the end-customer relationship stays with the partner — and that makes the route to market the first question, not a side note.

OEM and ODM: a project, not a line item

OEM and ODM work runs with partners as a project, not as an option in a configurator. Drawing, approval, tooling, sample, series — in that order, with a date that hangs on the approval rather than on the wish.

If you want your own housing variant or your own control panel, plan for that route. If you need a standard unit with your own marking, it is faster — because the tooling already exists.

The question to ask in the first call

Not "what does one unit cost", but: "which quantity changes the tooling — and which only changes the bill of materials?"

The first figure is an investment. The second is an order. Knowing the difference early means negotiating about the right size — instead of a discount that does not know what the tooling cost.

Supply and partner terms are collected under Dealers & partners.